Types Of Instagram Campaigns

If you already have a decent amount of Instagram followers package and the amount of buy Instagram video views on your posts are good enough, then you may find it easy to communicate your brand with your followers through Instagram campaigns.

Instagram campaigns usually involve targeting a specific audience with the goal of increasing their interest in your brand’s unique value proposition.

Some of the most common types of native advertising are a blog post, an infographic, a sponsored video, and a slideshow. The term “native advertising” originated in the marketing industry when publishers began running advertisements within their content to monetize their audience. The rise of digital media has seen such practices become more popular and acceptable as they are one of the most popular marketing techniques you can use to achieve a specific objective.

There are many different types of Instagram campaigns that you can choose from, and they all have their own pros and cons. The ones that are aligned with your objectives and focused on one particular target will help you reach your goal the best.

The main objective of an Instagram campaign is to create awareness for a new product or service, or to promote an existing product or service with a new offer. There are often two types of Instagram campaigns: awareness campaigns and brand campaigns.

An awareness campaign is all about raising awareness for the company’s products, services or even culture in general. They usually involve targeting a specific audience with the goal of increasing their interest in your company’s offerings. Examples of awareness campaigns would be sponsoring a local sports event, running a contest on social media or hosting an open house at your location.

A brand campaign is all about increasing your company’s name and visibility, which is also a vital component in market research. The brands typically advertise themselves through a variety of advertising campaigns, press releases and even through events that are usually hosted by the company itself.


Social media campaigns can also involve

  • Storytelling across multiple channels, platforms and devices, including Instagram Stories
  • Influencer marketing.
  • Sponsor marketing.
  • Owned media content.
  • Brand advertising.
  • Branded content creation.
  • Product promotion and awareness
  • Community management and engagement.
  • Content discovery and interest targeting.


The main eight types of Instagram Campaigns

Instagram is one of the most popular social media platforms with over 800 million monthly active users. It has become a major marketing channel for brands. In this post, we are specifically going to talk about eight types of Instagram campaigns, which are:

  1. Trailer Campaigns

This type of campaign is used to promote a new product or service by releasing short videos, photos and other content on Instagram. These are snaps of your product. Have you seen the new Stranger Things trailer? It’s so cool!

  1. Engagement Campaigns

These campaigns are used to increase the number of Instagram followers in order to grow the audience and create more engagement. These may also involve customer testimonials, customer stories and reviews.

  1. Cause Campaigns

These campaigns are used to raise awareness about an issue, charity or event through pictures, videos and hashtags.

  1. Promotional Campaigns

These campaigns are used by brands to promote their products or services with the goal of increasing sales and generating leads.

  1. Selfie Campaigns

These campaigns are used by brands to encourage people to take selfies of themselves wearing their product or service.

  1. Creativity Campaigns

These campaigns are used by brands to encourage users to submit original content and use the brand’s hashtag in order to create an image for the campaign.

  1. Contest Campaigns

Like exclusive campaigns, these campaigns use leads. Sales campaigns are used to generate interest and lead generation for a product or service. They often use a variety of different tools to achieve this.

  1. Sweepstakes Campaigns

These campaigns give you the opportunity to win a prize. You must enter at least once in order to be eligible for the sweepstakes drawing. These are much like contest campaigns, and these campaigns give you the opportunity to win free or discounted products or services. Prizes are often given away through


There is no right way to do an Instagram campaign. It all depends on the target audience, the type of campaign, and what you are trying to accomplish.

If you want to grow your audiences’ engagement and Instagram account growth, focus on getting more followers and likes. If you are looking for a short-term boost, focus on running a giveaway or sweepstakes.

Practical Tips to Increase Engagement on Instagram through your campaigns

The best way to get more engagement is by running a giveaway or sweepstakes. Overly promotional content usually results in users unfollowing your account.

To avoid this, make sure that your posts are interesting enough to keep people following your account, and try and ask your followers to tag their friends in your photos, or use the hashtag you have chosen for the campaign.


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